For solar businesses
Put your solar company on the city garbage truck
A printed panel in a frame on the side of the truck. Your name, your number and your license number, in seven words or fewer.
IllustrationIllustration. Fictional advertiser, not a booked placement.
Why this works for a solar company
Your message changes by month
The printed panel swaps in under 30 seconds, so the message can change with the season. A new message still goes through design, review and printing first.
Made by the people who build the frame
We make the frames and print the panels ourselves. Roadway has built sign frames for refuse and recycling trucks since 1987.
Count your own calls
Add a tracking number to your panel and count your own calls. In each city we will sell one paid advertiser per truck.
One panel, three seasons
February
Meet your local solar team
June
Hot summer? Talk solar
November
Ask us about solar
Example messages. The printed panel swaps in under 30 seconds.
How you will know it worked
Put a unique tracking number on the panel, or a short web address that only appears on the truck. Then ask 'how did you hear about us' on every call. You count the calls yourself. We do not promise leads, calls or results.
What your panel must carry
Your California contractor license number, as Business and Professions Code 7030.5 requires. Contractors without a valid license cannot advertise on a truck.
Bright Path Solar
Lic. #123456 (sample)
Common questions
How long is the commitment?
Three-month minimum. Ask us about what happens after.
How long is the commitment?
Three-month minimum. Ask us about what happens after.
Can I pick a route?
Trucks are assigned by the city. Pick your city and we will show which areas its routes cover.
Can I pick a route?
Trucks are assigned by the city. Pick your city and we will show which areas its routes cover.
What has to be on a solar panel ad?
Your California contractor license number. Keep claims plain and true. We check each panel against the ad policy before it runs. Read the ad policy.
What has to be on a solar panel ad?
Your California contractor license number. Keep claims plain and true. We check each panel against the ad policy before it runs. Read the ad policy.