For HVAC businesses
Put your HVAC company on the city garbage truck
A printed panel in a frame on the side of the truck. Spring tune-up in March, AC in June, furnace check in November.
IllustrationIllustration. Fictional advertiser, not a booked placement.
Why this works for a HVAC company
Your message follows the weather
The printed panel swaps in under 30 seconds. Run the tune-up message in spring and the AC message in summer. A new message still goes through design, review and printing first.
A framed sign, not a wrap
The printed panel slides out of the frame. We make the frames and print the panels ourselves, and Roadway has built sign frames for refuse and recycling trucks since 1987.
Count your own calls
Add a tracking number to your panel and count your own calls. In each city we will sell one paid advertiser per truck.
One panel, three seasons
March
Spring tune-up
June
AC not keeping up?
November
Furnace check
Example messages. The printed panel swaps in under 30 seconds.
How you will know it worked
Put a unique tracking number on the panel, or a short web address that only appears on the truck. Then ask 'how did you hear about us' on every service call. You count the calls yourself. We do not promise leads, calls or results.
What your panel must carry
Your California contractor license number, as Business and Professions Code 7030.5 requires. Contractors without a valid license cannot advertise on a truck.
Desert Air Heating & Cooling
Lic. #123456 (sample)
Common questions
How long is the commitment?
Three-month minimum. Ask us about what happens after.
How long is the commitment?
Three-month minimum. Ask us about what happens after.
Can I pick a route?
Trucks are assigned by the city. Pick your city and we will show which areas its routes cover.
Can I pick a route?
Trucks are assigned by the city. Pick your city and we will show which areas its routes cover.
Who checks my ad before it runs?
In each city, every ad will be checked against that city's written ad policy before it runs.
Who checks my ad before it runs?
In each city, every ad will be checked against that city's written ad policy before it runs.