For car dealership businesses
Your dealership on the city's refuse trucks
A printed panel in a frame on the side of the truck. Your dealership name and a message you can swap between service and sales.
IllustrationIllustration. Fictional advertiser, not a booked placement.
Why this works for a car dealership
Swap sales for service
The printed panel swaps in under 30 seconds. Run a service message one month and a sales message the next. A new message still goes through design, review and printing first.
Count your own calls
Give the service line its own tracking number on the panel and count your own calls. Ask 'how did you hear about us' at the desk.
Made by the people who build the frame
We make the frames and print the panels ourselves. Roadway has built sign frames for refuse and recycling trucks since 1987.
One panel, three seasons
March
Spring service check
July
Road trip? Get checked
November
Winter tires, brakes, battery
Example messages. The printed panel swaps in under 30 seconds.
How you will know it worked
Put a unique tracking number on the panel, or a short web address that only appears on the truck. Then ask 'how did you hear about us' at the desk. You count the calls yourself. We do not promise leads, calls or results.
What your panel must carry
Your dealer name, as it appears on your California dealer license. Any price on the panel has to follow California vehicle-ad rules.
Inland Auto Center
Sample Auto Group (sample)
Common questions
How long is the commitment?
Three-month minimum. Ask us about what happens after.
How long is the commitment?
Three-month minimum. Ask us about what happens after.
Can I pick a route?
Trucks are assigned by the city. Pick your city and we will show which areas its routes cover.
Can I pick a route?
Trucks are assigned by the city. Pick your city and we will show which areas its routes cover.
Can my panel show a price?
Any price on a panel has to follow California vehicle-ad rules. Seven words leaves little room for fine print, so a name and a service message fit better. Read the ad policy.
Can my panel show a price?
Any price on a panel has to follow California vehicle-ad rules. Seven words leaves little room for fine print, so a name and a service message fit better. Read the ad policy.