For law firm businesses
Your law firm on the city's refuse trucks
A printed panel in a frame on the side of the truck. Your firm name, your office and a plain message.
IllustrationIllustration. Fictional advertiser, not a booked placement.
Why this works for a law firm
Every ad is checked first
In each city, every ad will be checked against that city's written ad policy before it runs. Your panel will not run beside an ad that breaks the rules.
A framed sign, not a wrap
The printed panel slides out of the frame. We make the frames and print the panels ourselves.
Your message changes by month
The printed panel swaps in under 30 seconds. A new message still goes through design, review and printing first. In each city we will sell one paid advertiser per truck.
One panel, three seasons
January
Is your will current?
June
Questions about a lease?
November
Plan your estate
Example messages. The printed panel swaps in under 30 seconds.
How you will know it worked
Put a unique tracking number on the panel, or a short web address that only appears on the truck. Then ask 'how did you hear about us' at intake. You count the calls yourself. We do not promise leads, calls or results. Weighing roadside boards too? Our guide to law firm billboards covers what they cost and the California rules they follow.
What your panel must carry
The name of the responsible attorney or the law firm, and a real office. No promises about results. California law (Business and Professions Code 6157.2) requires the name of at least one lawyer licensed in California or the responsible law firm, and the city, town or county of at least one bona fide office or the address of record with the State Bar.
Rivera Injury Law
Sample Law Group, 100 Example Street (sample)
Common questions
How long is the commitment?
Three-month minimum. Ask us about what happens after.
How long is the commitment?
Three-month minimum. Ask us about what happens after.
Can I pick a route?
Trucks are assigned by the city. Pick your city and we will show which areas its routes cover.
Can I pick a route?
Trucks are assigned by the city. Pick your city and we will show which areas its routes cover.
Can my panel promise a result?
No. Panels name the responsible attorney or firm and a real office, and make no promises about results. Read the ad policy.
Can my panel promise a result?
No. Panels name the responsible attorney or firm and a real office, and make no promises about results. Read the ad policy.